Municipality communication Whatsapp number database informing vs. entertaining storytelling We classified all respondents in one of the 8 involvement profiles from the Citisens model. Based on big and small data, this segmentation model Whatsapp number database divides the Dutch into four central characteristics: The extent to which they are involved in their own living environment The trust they have in the municipality and other institutions What their preference is for participation (for example, thinking along or participating) What are their Whatsapp number database communication preferences Municipality involvement profiles Below we discuss the three content ingredients which type of residents you mainly touch.
Storytelling informative vs. entertaining By informative Whatsapp number database narrative we mean the presentation of a substantive message in a factual, to-the-point way. Messages are written in an entertaining way of storytelling trigger the reader personally Whatsapp number database and invite interaction (for example by asking a question). The substantive message is presented in an entertaining way ( Liebrecht, 2018 ). The research shows that an entertaining style of Whatsapp number database storytelling generally evokes more engagement than an informative style of storytelling.
If we look at the different types of Whatsapp number database inhabitants, it is noticeable that Self-conscious Approaches (pink) and Stubborn Digitals (purple) score high in comparison to the other profiles on the message that is written in an Whatsapp number database entertaining storytelling manner. Conversely, this applies to Urban Nomads (green) and Caring Seniors (grey) with an informative narrative.